Detalle de la oportunidad
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Detalle de la oportunidad
VML

Performance Analyst

Detalle de la oportunidad
We’re looking for a Performance Analyst with a strong analytical mindset and experience in digital media, performance analysis, and client-facing roles. Someone who feels comfortable navigating large sets of data, identifying insights, and translating them into strategic recommendations. The ideal candidate is detail-oriented, curious, and passionate about understanding digital consumer behavior and marketing performance.
Responsabilidades
• Analyze and extract meaningful insights from various data sources (web, social networks, advertising platforms, CRM, and internal databases) to build end-to-end strategic reports and presentations. • Evaluate digital media performance and market trends to identify strategic opportunities. • Monitor and optimize online media campaigns, with a strong understanding of audience segmentation and targeting. • Work with both B2B and C2C campaigns, maintaining close collaboration with clients and media agencies. • Conduct benchmark analyses to explore consumer behavior, identify needs, and detect emerging trends. • Create visually compelling dashboards and reports that highlight key performance indicators (KPIs).
Requisitos
Experience with Web Analytics tools (Google Analytics is mandatory; Adobe Analytics is a plus). (Excluyente)
Familiarity with media platforms such as Google Campaign Manager, YouTube Analytics, Meta Business Manager, Twitter Ads, LinkedIn Campaign Manager, Instagram Analytics, and Programmatic tools. (Excluyente)
Knowledge of BI tools like Power BI, Google Data Studio, Tableau, etc. (Excluyente)
SEO tools knowledge is a plus (Google Search Console, SEMrush, MOZ, Screaming Frog, etc.).
Experience with social listening platforms is a plus (Brandwatch, Netbase, Socialmetrix, etc.).
Tag management knowledge is desirable (Google Tag Manager, Adobe Tag Manager).
Condiciones de contratación
Contratación: Empleado
Full time
Buenos Aires, Argentina
Híbrido (1 o 2 días)